Comments on: Google Delivers Better ROI than Major Sport Sponsorship By a Mile http://www.pingpongpie.com/2008/06/google-delivers-better-roi-than-major-sport-sponsorship-by-a-mile/ The Art of SEO & Social Media Marketing Fri, 05 Dec 2008 08:01:44 +0000 http://wordpress.org/?v=2.6.5 By: Mike Bradbury http://www.pingpongpie.com/2008/06/google-delivers-better-roi-than-major-sport-sponsorship-by-a-mile/#comment-32 Mike Bradbury Wed, 25 Jun 2008 15:46:36 +0000 http://www.pingpongpie.com/?p=44#comment-32 Imagine 10 million dollars sitting in your lap and the better things you could have done with it: 1.) Build a more user friendly website 2.) Pay someone to actually optimize your website 3.) Pay a top notch blogger to write about jewelry 4.) Pay a team of online PR practitioners to spread the word via social media & other means 5.) Still have plenty left over to sponsor events that actually get press coverage I agree. This is a colossal waste of money Imagine 10 million dollars sitting in your lap and the better things you could have done with it:

1.) Build a more user friendly website
2.) Pay someone to actually optimize your website
3.) Pay a top notch blogger to write about jewelry
4.) Pay a team of online PR practitioners to spread the word via social media & other means
5.) Still have plenty left over to sponsor events that actually get press coverage

I agree. This is a colossal waste of money

]]> By: website design http://www.pingpongpie.com/2008/06/google-delivers-better-roi-than-major-sport-sponsorship-by-a-mile/#comment-29 website design Wed, 25 Jun 2008 12:21:54 +0000 http://www.pingpongpie.com/?p=44#comment-29 Advertising a fashion label and a jewelry store at a motor racing event... Wow.. I think they missed their target market by just a tiny little bit. Advertising a fashion label and a jewelry store at a motor racing event… Wow.. I think they missed their target market by just a tiny little bit.

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