Comments on: Google Delivers Better ROI than Major Sport Sponsorship By a Mile http://www.pingpongpie.com/2008/06/google-delivers-better-roi-than-major-sport-sponsorship-by-a-mile/ An Everyday Blog About Everyday Things = Updated Not Everyday Sun, 21 Mar 2010 15:36:52 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: The Prize Factory : It has been roughly forever since the last time that I actually posted a blog post. http://www.pingpongpie.com/2008/06/google-delivers-better-roi-than-major-sport-sponsorship-by-a-mile/comment-page-1/#comment-12177 The Prize Factory : It has been roughly forever since the last time that I actually posted a blog post. Fri, 17 Apr 2009 18:11:25 +0000 http://www.pingpongpie.com/?p=44#comment-12177 [...] Google Delivers Better ROI than Major Sport Sponsorship Christopher Angus writes on PingPongPie about a company that sponsored one of the oldest Formula 1 Racing teams and saw only a disappointing increase in sales. This is a great example of expecting that a sponsorship by itself will lead to more sales; it won’t! Tie a promotion in with your team, though, and now you’re cooking with gas! [...] [...] Google Delivers Better ROI than Major Sport Sponsorship Christopher Angus writes on PingPongPie about a company that sponsored one of the oldest Formula 1 Racing teams and saw only a disappointing increase in sales. This is a great example of expecting that a sponsorship by itself will lead to more sales; it won’t! Tie a promotion in with your team, though, and now you’re cooking with gas! [...]

]]> By: Mike Bradbury http://www.pingpongpie.com/2008/06/google-delivers-better-roi-than-major-sport-sponsorship-by-a-mile/comment-page-1/#comment-32 Mike Bradbury Wed, 25 Jun 2008 15:46:36 +0000 http://www.pingpongpie.com/?p=44#comment-32 Imagine 10 million dollars sitting in your lap and the better things you could have done with it: 1.) Build a more user friendly website 2.) Pay someone to actually optimize your website 3.) Pay a top notch blogger to write about jewelry 4.) Pay a team of online PR practitioners to spread the word via social media & other means 5.) Still have plenty left over to sponsor events that actually get press coverage I agree. This is a colossal waste of money Imagine 10 million dollars sitting in your lap and the better things you could have done with it:

1.) Build a more user friendly website
2.) Pay someone to actually optimize your website
3.) Pay a top notch blogger to write about jewelry
4.) Pay a team of online PR practitioners to spread the word via social media & other means
5.) Still have plenty left over to sponsor events that actually get press coverage

I agree. This is a colossal waste of money

]]> By: website design http://www.pingpongpie.com/2008/06/google-delivers-better-roi-than-major-sport-sponsorship-by-a-mile/comment-page-1/#comment-29 website design Wed, 25 Jun 2008 12:21:54 +0000 http://www.pingpongpie.com/?p=44#comment-29 Advertising a fashion label and a jewelry store at a motor racing event... Wow.. I think they missed their target market by just a tiny little bit. Advertising a fashion label and a jewelry store at a motor racing event… Wow.. I think they missed their target market by just a tiny little bit.

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