Social media marketing is tricky, and a lot of people don’t fully understand the positives and negatives of integrating it into their businesses. I’m going to explain how your website will benefit from embracing social media.
The primary reason we work in social media is to get links. Clean, Google friendly backlinks. It’s possible to generate thousands of them with a single article, just three hundred words could bring in more than ten thousand links. Obviously, links bring good rankings on Google and will help your site become an authority site if marketed correctly.
Successfully marketing an article on the social networks also brings traffic, more than you could ever desire. We’ve launched articles that have had almost a million visitors. Unfortunately, the traffic is commercially worthless, you’re going to make almost no sales, get any sign-ups or achieve any direct return. I’ve only ever heard once of a person making “proper” money from a success on the social networks, and that was just $11,000.
Social Media success on your blog could also help you gain a few RSS subscribers, but I wouldn’t think it would add them in the hundreds.
Brand exposure is also a factor, however, most social network users don’t like commercial sites and the pages have to be “dressed down” in order for them to work. Hence, negating the “brand exposure” that having millions of visitors might bring.
Social media marketing is a great way to start your viral marketing campaign which again would bring indirect brand awareness. Viral videos have always worked well, and are working particularly well at the moment.
In summary, social media can be of huge benefit, if you realise how to use it to it’s full potential. As a webmaster or business owner, the benefit is indirect, mostly though increased link equity, which will bring the rankings and then the traffic. Using social media to create links is by far the most economical way of increasing your rankings on the search engines, and it is still within Google’s guidelines as an added bonus.