Comments on: 99% of Links Don’t Work on Google http://www.pingpongpie.com/2008/07/99-of-links-dont-work-on-google/ A few cynicals and internets mixed in with a couple of randoms. Fri, 03 Feb 2012 06:49:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eric http://www.pingpongpie.com/2008/07/99-of-links-dont-work-on-google/comment-page-1/#comment-3962 Eric Mon, 01 Sep 2008 19:09:43 +0000 http://www.pingpongpie.com/?p=81#comment-3962 Don't give Google too much credit in its ability to determine if a link is "paid" or not. I think the most important question is - is the link relevant. If a relevant link is paid for - does that make it any less relevant? Or how about a link that is free, but not relevant? Is that better than a relevant "paid" link? Don’t give Google too much credit in its ability to determine if a link is “paid” or not. I think the most important question is – is the link relevant. If a relevant link is paid for – does that make it any less relevant? Or how about a link that is free, but not relevant? Is that better than a relevant “paid” link?

]]> By: Jon Henshaw http://www.pingpongpie.com/2008/07/99-of-links-dont-work-on-google/comment-page-1/#comment-2064 Jon Henshaw Thu, 31 Jul 2008 11:57:04 +0000 http://www.pingpongpie.com/?p=81#comment-2064 Mechanical SEO, in regards to link building, is definitely a losing battle – especially if you're aiming for validity and value. However, if you're using the right tools and strategy, and you target your sites well, building links is still very, very effective in Google. So, although I agree (as would just about anyone) that linkbait is an excellent way to build inbound links, and that it should be used in just about any basic campaign, I don't agree that it's the only or best way to build inbound links. Linkbait, especially when promoted on some social networks, doesn't always bring a targeted audience to a site or often result in highly relevant inbound links. Which leaves you with the same premise of mechanical link building – it's results are ineffective in Google. Whereas, getting inbound links from carefully selected websites can show 10 times more SERP improvements than simply doing linkbait or mechanical link building. If it doesn't show a visible improvement, then you're probably doing it wrong ;) Mechanical SEO, in regards to link building, is definitely a losing battle – especially if you’re aiming for validity and value. However, if you’re using the right tools and strategy, and you target your sites well, building links is still very, very effective in Google.

So, although I agree (as would just about anyone) that linkbait is an excellent way to build inbound links, and that it should be used in just about any basic campaign, I don’t agree that it’s the only or best way to build inbound links. Linkbait, especially when promoted on some social networks, doesn’t always bring a targeted audience to a site or often result in highly relevant inbound links. Which leaves you with the same premise of mechanical link building – it’s results are ineffective in Google.

Whereas, getting inbound links from carefully selected websites can show 10 times more SERP improvements than simply doing linkbait or mechanical link building. If it doesn’t show a visible improvement, then you’re probably doing it wrong ;)

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