Google’s Best Spam Weapon is it’s Indexing Intelligence

Just a short post on how Google combats spam with it’s indexing, or lack there of. Anyone that’s been around for a while will know that it’s better to target long tail traffic for several reasons:

1) It converts very well
2) It’s easier to get that the competitive phrases

As your skill develops, you start to build these “mega spam sites” that offer little value to the web in general and are just built out of pure greed. You build them in hope of capturing a lot of long tail traffic, stuff that is highly unique, three four and five word phrases. Because, there are so many option and variants, you build hundreds of thousands of pages, as you try to cover every possible angle, as people searching for purpose built pages will almost certainly find yours first and visit your site. It’s a magnet for traffic and business.

And then you run into a problem…Google will only index a very small percentage of your site, and try as you might you just can’t get it to index a meaningful amount of the pages to deliver the traffic you so badly want.

If you are really on top of your game you can get around it without too much expense or time, but it closes the door to many spammers having a go.

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