Google pushed it’s algo update in the UK this weekend, it leans heavily towards ranking big brands highly in the SERPS over the teeny tiny guys who took years to get there. Just one click of the mouse and boom, Big Brands up, people who have invested huge money in their rankings obliterated.
It’s a sad [...]
Social Media is still relatively new and not understood very well and being successful is still something of a “dark art”. I think a lot of “social media experts” consider themselves a kind of artist. They write or build something pretty creative (if it’s going to be successful) and then promote it. If they get [...]
Google is tweaking is algorithm as it does regularly, we seems to get one of these “large” shakeups every two one three months now, where the results are significantly mixed up.
However, I can’t believe what’s going on at the moment is going to last, the results are truly weird and have some irrelevance creeping in. [...]
We had a conversation in the office on how to get certain widgets, gadgets or any other “viral material” viral. We discussed various explosive techniques which would ensure that the project would be a roaring success and would get a gargantuan amount of media attention.
We decided to call it “Mauve Hat SEO” - now [...]
If you’re a small business and need customers desperately, you’re much better off targeting your website towards your local area. This is because as a very small business you probably do not have a huge Internet marketing budget and 6 - 12 months before the traffic and orders start to come in.
I often see successful [...]