Starting an SEO Company these days is about ten times harder than it was just a couple of years ago. The barrier to entry is much higher due to the fact that many big companies with big budgets are starting to wake up to the fact that SEO provides an amazing ROI compared to other [...]
There is something that has been bugging me for a while, Google penalizes sites that change more than a little at once. It’s hugely frustrating to see your site disappear for months just for updating or adding content. This could be just one page that gets totally changed or an entire site for changing the homepage or [...]
Google pushed it’s algo update in the UK this weekend, it leans heavily towards ranking big brands highly in the SERPS over the teeny tiny guys who took years to get there. Just one click of the mouse and boom, Big Brands up, people who have invested huge money in their rankings obliterated.
It’s a sad [...]
If you’re a small business and need customers desperately, you’re much better off targeting your website towards your local area. This is because as a very small business you probably do not have a huge Internet marketing budget and 6 - 12 months before the traffic and orders start to come in.
I often see successful [...]
Just a short post on how Google combats spam with it’s indexing, or lack there of. Anyone that’s been around for a while will know that it’s better to target long tail traffic for several reasons:
1) It converts very well
2) It’s easier to get that the competitive phrases
As your skill develops, you start to build [...]
There is always a bit of chatter about what Google will do when Social Media Linkbaiting becomes so mainstream everyone will be doing it. Will they De-value the particular page if it has a high ratio of social media links indicating that this pages authority was driven by social media linkbaiting, or will they simply [...]
Aaron Wall is a well known SEO personality, while he is still “relatively” new compared to the likes of DaveN or Greg Boser, he has made a huge impression in the SEO and Internet Marketing world. His skills can only be described as outstanding. He’s one of the kindest people I know in this industry [...]
I always wanted to find out who the best SEO’s thought the Best SEO’s were, I’ve asked around and made a list of the top ten. If you don’t agree with any of the list, please contact the people on it directly:
10. Seth Godin - He may not call himself an SEO but he sure [...]
If you consider yourself an SEO, then you must know that links = ranking on the search engines. When I first started out, virtually any old crappy link would do. Even FFA links worked okay and got your website ranking well.
However, times have changed, and since 2003 and it has become much harder to rank [...]
I’ve noticed recently that Google’s rankings are particularly unstable. This has happened before. Previously the rankings went through a period of changing up to twenty times in a single day.
Alas, this volatile period seems to have returned with even more fury. We’re seeing some of our sites on the first page and then another search shows them [...]