PingPongPie

An Everyday Blog About Everyday Things = Updated Not Everyday

Tag: Algo

Whinge Post: Why Does Google Penalize Sites that Get Updated?

There is something that has been bugging me for a while, Google penalizes sites that change more than a little at once. It’s hugely frustrating to see your site disappear for months just for updating or adding content. This could be just one page that gets totally changed or an entire site for changing the homepage or [...]

Google Algo UK Brand Update

Google pushed it’s algo update in the UK this weekend, it leans heavily towards ranking big brands highly in the SERPS over the teeny tiny guys who took years to get there. Just one click of the mouse and boom, Big Brands up, people who have invested huge money in their rankings obliterated.
It’s a sad [...]