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An Everyday Blog About Everyday Things = Updated Not Everyday

Tag: Google

Whinge Post: Why Does Google Penalize Sites that Get Updated?

There is something that has been bugging me for a while, Google penalizes sites that change more than a little at once. It’s hugely frustrating to see your site disappear for months just for updating or adding content. This could be just one page that gets totally changed or an entire site for changing the homepage or [...]

Google Algo UK Brand Update

Google pushed it’s algo update in the UK this weekend, it leans heavily towards ranking big brands highly in the SERPS over the teeny tiny guys who took years to get there. Just one click of the mouse and boom, Big Brands up, people who have invested huge money in their rankings obliterated.
It’s a sad [...]

Whacky Google Shakeup in the SERPS

Google is tweaking is algorithm as it does regularly, we seems to get one of these “large” shakeups every two one three months now, where the results are significantly mixed up.
However, I can’t believe what’s going on at the moment is going to last, the results are truly weird and have some irrelevance creeping in. [...]

Google’s Best Spam Weapon is it’s Indexing Intelligence

Just a short post on how Google combats spam with it’s indexing, or lack there of. Anyone that’s been around for a while will know that it’s better to target long tail traffic for several reasons:
1) It converts very well
2) It’s easier to get that the competitive phrases
As your skill develops, you start to build [...]

Social Media Networks are Highly Effective at getting Rid of “Linkbait”

There is always a bit of chatter about what Google will do when Social Media Linkbaiting becomes so mainstream everyone will be doing it. Will they De-value the particular page if it has a high ratio of social media links indicating that this pages authority was driven by social media linkbaiting, or will they simply [...]

How Google can reduce its paid link spam by 25%

I don’t know why Google hasn’t done this before, but it would be incredibly easy for Google to reduce its paid link spam. As we all know, Google is the master of FUD and has thus created a culture of fear amongst link buyers and sellers. Google and/or Matt Cutts could reduce the number of [...]

Google Rankings Highly Unstable

I’ve noticed recently that Google’s rankings are particularly unstable. This has happened before. Previously the rankings went through a period of changing up to twenty times in a single day.
Alas, this volatile period seems to have returned with even more fury. We’re seeing some of our sites on the first page and then another search shows them [...]

10 Google Easter Eggs

An Easter Egg is best described as a message or feature which is hidden in a piece of software, be it a DVD, CD, program, or video game. Below I’ve listed 10 Google-related Easter Eggs in no particular order, they are:
1. It’s been fixed now, but it used to be possible to ask Google Maps [...]

Google Delivers Better ROI than Major Sport Sponsorship By a Mile

Formula 1 (F1) is the highest class of open wheel racing and is a very popular motor sport in Europe, which is becoming globalised. Each seasons eighteen races will be watched by more than a billion viewers. It is also a multi-billion dollar industry. For those in the USA who are less familiar with [...]

SEO Will Make You Rich

Hands up if you’re tired of people droning on about how SEO is dying and in a few years there won’t be a need for it anymore.
The fact is, unless the world ends, SEO will never die.  However, SEO is getting and will become almost impossible for the majority of people. Google’s algorithm is getting [...]